Discover, validate and launch new products, ventures and operating models where technology and market change create a credible opening.
Find the opening
Identify changing needs, capabilities and market structures worth acting on.
Prove demand
Test desirability, feasibility, viability and strategic fit before over-investing.
Build to scale
Establish the product, technology, operating model and ownership required to move beyond a pilot.
5 stages of a new venture.
Opportunity discovery
Find gaps worth filling, starting with what your company already owns.
Proposition and business-model design
Decide who it is for and how it makes money.
Venture and product validation
Small tests that show whether to spend more or stop.
Product and platform build
Build the product and the technology behind it, ready for real customers.
Scale and operating-model transition
Give the new business its own team and budget, so it outlives the pilot.
Spend grows as the tests pass.
- 01
Frame
Identify the opportunity and assumptions.
- 02
Test
Create the smallest credible evidence.
- 03
Build
Develop a usable proposition and operating system.
- 04
Scale
Strengthen economics, distribution, capability and governance.
The venture is only as strong as the system behind it.
Innovation finds and tests the idea. Intelligence and Technology build the product, and Marketing wins its first customers.
- Innovation
- Intelligence
- Technology
- Marketing
- Products & IP