From 26x GMV to #1 in AI answers.

Red Asia Group and its companies deliver client results across data, automation and marketing in Indonesia. Here they are, company by company: a data platform for a state-owned contractor, an AI assistant for Mitsubishi's 271 dealers, and market data that grew Azarine's lipstick and cushion GMV 26x on TikTok Shop x Tokopedia.

Data platforms and AI: 7 years of SAP data, now 30+ dashboards.02

  1. Scattered glass fragments around a clear lens that focuses the light into one red point

    01 / 23Data to Intelligence

    Seven years of SAP data, finally talking.

    30+management dashboards for 3 departments: Operational Control, Finance and Accounting

  2. Oil palm plantation rolling towards misty hills

    02 / 23Enterprise Modernization

    Scattered data, 1 platform, zero downtime.

    Zeroend-user downtime during the move to the new data platform

Deploys AI agents that answer customers, dealers and executives in real time.02

  1. The virtual analyst answering in chat: a pie chart of the causes of oil-production loss, with its step-by-step plan underneath

    03 / 23AI Transformation

    Pertamina managers now chat with their data.

    +50%faster decision-making, as AI insights cut manual reporting delays

  2. A white Mitsubishi Xpander on a showroom display in a Surabaya mall, beside a Mitsubishi Motors stand

    04 / 23Intelligent Automation

    7 Mitsubishi products, 1 assistant, from showroom to service.

    271Mitsubishi dealers served by 1 assistant, nationwide

Marketplace intelligence that pays: 1 cosmetics brand grew lipstick and cushion GMV 26x.02

  1. Five unbranded lipsticks in a row, from brick red to pink

    05 / 23Customer Intelligence & Experience

    Azarine's lipstick and cushion GMV, up 26x.

    26xLipstick and cushion GMV, TikTok Shop x Tokopedia, last 3 months vs the 3 before

  2. 06 / 23Customer Intelligence & Experience

    Gatsby's sales more than doubled. Pucelle's more than tripled.

    3.4xPucelle GMV, TikTok Shop x Tokopedia, last 3 months vs the 3 before

Automation for Indonesia's biggest bank and biggest telco: a loyalty app, a service robot.02

  1. The Telkomsel GraPARI service centre in Ngawi, East Java, with its red GraPARI sign

    07 / 23Intelligent Automation

    Telkomsel's GraPARI, shrunk into a robot.

    1 dayto deploy a fully automated customer service point

  2. Bank Mandiri Building

    08 / 23Customer Intelligence & Experience

    Loyalty that segments itself.

8x Campaign Asia Agency of the Year, transforming how brands do marketing.10

  1. A riverside ice-cream kiosk carrying the red Wall's heart logo

    09 / 23Marketing Transformation

    The comments asked 'where to buy?' Recall rose 18.9%.

    +18.9%YouTube ad recall at launch, held for 3 months (Brand Lift Study)

  2. The pages of a colour fan deck, rows of paint swatches from blue to red

    10 / 23Marketing Transformation

    Jotun's showroom went on tour: 2.2M+ views, 20 cities.

    2.2M+views from 100 creators in 20 cities

  3. Three hosts on temple steps looking at a Galaxy phone, a still from the Galaxy Quest of Indonesia series

    11 / 23Marketing Transformation

    Samsung x Gemini, road-tested in 3 cities. Engagement: 463% of target.

    463%of the engagement target; average content engagement 5.5K

  4. 12 / 23Marketing Transformation

    AXIS raced the Ramadan clock: 18M+ in 29 days.

    18M+audience reached in 29 days, across Ramadan

  5. 13 / 23Marketing Transformation

    Minimum spend was the brief. 30x was the answer.

    30xreturn on ad spend in 1 month, new product set launch

  6. DBS Bank signs outside a branch, the red DBS mark beside the bank's name

    14 / 23Marketing Transformation

    DBS went from #3 to #1 in AI answers.

    #1AI brand ranking for 'H2 2026 Investment Opportunities', up from #3

  7. 15 / 23Customer Intelligence & Experience

    600% more registrants for Astra's SATU Indonesia awards.

    +600%registrants, compared with the previous year

  8. Two Rexona roll-on deodorants on a wooden table, a soft home interior behind them

    16 / 23Marketing Transformation

    The awkwardly smelly conversation, outsourced to WhatsApp.

    +19Morganic impressions across all platforms

  9. A Kiehl's store front at night, its lit logo above glass doors and window displays

    17 / 23Marketing Transformation

    The counter went virtual. The serum went to #1.

    #1anti-aging serum at Kiehl's since launch

  10. Rexona Men Sport deodorant spray, stick and roll-on on white

    18 / 23Marketing Transformation

    A cooling deodorant. 3x the TikTok sales.

    3xTikTok sales growth for Rexona Men Ice Cool

Digital marketing that gets brands talked about: Zinc's Instagram swap, Indomie's PUBG airdrop.02

  1. A creator taking a selfie on a yoga mat at home, holding up a bottle of ZINC Clean & Active shampoo

    19 / 23Marketing Transformation

    Andrew White ran Zinc's Instagram. Zinc ran his.

  2. The Indomie Mi Goreng airdrop crate on green turf in Kota Tua square, Jakarta, with red smoke drifting past the old town hall

    20 / 23Marketing Transformation

    Winner winner, Indomie dinner: 221% of target.

    221%of the initial submissions target

Branded entertainment that crosses TV and digital.02

  1. Four Unilever Food Solutions chefs in white jackets laughing in a kitchen, Chef Gun Gun seated at the front

    21 / 23Marketing Transformation

    A chef's kitchen now seats 300,000.

    300Kfollowers, up from 3K in 18 months

  2. Five young people laughing together on a sofa during a Kao Life Academy content shoot

    22 / 23Marketing Transformation

    Online academy, factory floor: 795 sign-ups.

    795registrations across 3 editions

Sportainment connecting brands with sports fans: 2,000+ World Cup 2022 viewing venues.01

  1. A packed mall atrium of football fans watching the final on a big screen, Heineken branding on the balconies above

    23 / 23Marketing Transformation

    1,643 in the crowd, no stadium needed.

    1,643people in the audience at the live screening

Tell us the number you need to move.