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- Group
Make Enterprise Intelligent.
Red Asia Group's 8 companies build the data platforms, AI agents and campaigns behind 500+ brands, from Indonesia's biggest bank to its biggest telco.
- What We Solve
7 problems enterprises bring us. Find yours.
Red Asia brings AI, data, technology, experience and innovation together around the decisions, workflows and growth systems that determine enterprise performance.
- What We Solve
AI Transformation
Get AI out of the pilot stage and into the decisions and work your people do every day.
- What We Solve
Enterprise Modernization
Replace aging core systems in controlled steps, while the business keeps running.
- What We Solve
Data to Intelligence
1 set of numbers for every department, delivered where decisions get made.
- What We Solve
Intelligent Automation
Connect software automation, AI agents and physical technology around workflows that are faster, more observable and easier to control.
- What We Solve
Marketing Transformation
Marketing planned on shared customer data, and judged by the valuable conversion it brings.
- What We Solve
Customer Intelligence & Experience
Create a trusted customer view and turn it into coordinated decisions across marketing, commerce, product and service.
- What We Solve
New Business & Innovation
Discover, validate and launch new products, ventures and operating models where technology and market change create a credible opening.
- Capabilities
4 engines, built around the problem, not the org chart.
For Indonesian enterprises, Red Asia Group's companies deliver faster decisions, software that keeps running, campaigns that sell and new products tested first.
- Capabilities
Intelligence
Enterprises make faster decisions from their own data, with the platforms and AI to read it.
- Capabilities
Technology
Indonesian enterprises get systems that keep running, from the core software to the service robot.
- Capabilities
Marketing
Marketing that moves sales for brands in Indonesia, from creative to commerce.
- Capabilities
Innovation
New products and new businesses, tested on the riskiest assumptions first and built once the evidence is in.
- Work
From 26x GMV to #1 in AI answers.
Red Asia Group and its companies deliver client results across data, automation and marketing in Indonesia. Here they are, company by company: a data platform for a state-owned contractor, an AI assistant for Mitsubishi's 271 dealers, and market data that grew Azarine's lipstick and cushion GMV 26x on TikTok Shop x Tokopedia.
- Work
Seven years of SAP data, finally talking.
Insignia piped Adhi Karya's SAP, PostgreSQL and Excel data into a cloud data warehouse: about 62 million rows behind more than 30 dashboards for 3 departments.
- Work
Scattered data, 1 platform, zero downtime.
Insignia unified an agribusiness group's data from hybrid cloud and on-premises systems onto 1 cloud platform, validated against legacy before cutover. No end-user downtime.
- Work
Pertamina managers now chat with their data.
An AI virtual analyst over a unified oil and gas DataMart, with automated dashboards for monitoring and forecasting. Built by TenEleven.ai.
- Work
7 Mitsubishi products, 1 assistant, from showroom to service.
TenEleven.ai rebuilt MIRA into an omnichannel assistant integrated with Mitsubishi's systems: 1 brand, 7 products, nationwide.
- Work
Azarine's lipstick and cushion GMV, up 26x.
Markethac ranked Azarine's hero products against competitors, channel by channel, and the team set focused targets. TikTok Shop x Tokopedia, last 3 months vs prior 3.
- Work
Gatsby's sales more than doubled. Pucelle's more than tripled.
Markethac flagged rising formats, price points and competitor promotions early for Mandom. GMV: Gatsby 2.3x, Pucelle 3.4x on TikTok Shop x Tokopedia, last 3 months vs prior 3.
- Work
Telkomsel's GraPARI, shrunk into a robot.
A fully automated service point for Telkomsel: live knowledge base, adaptive interaction, virtual calls to human staff. Deployable within 1 day.
- Work
Loyalty that segments itself.
For Bank Mandiri, SALT built the Livin Poin app and the automated segmentation behind it, on SALT's own Rewards Hub engine.
- Work
The comments asked 'where to buy?' Recall rose 18.9%.
Redcomm coded every Wall's x Pokémon comment on YouTube, Instagram and TikTok; availability and price led. YouTube ad recall +18.9% at launch, held 3 months (Brand Lift Study).
- Work
Jotun's showroom went on tour: 2.2M+ views, 20 cities.
100 creators in 20 cities each made content for their own audience, putting Jotun Studio on the map as a colour-discovery store. Redcomm; 5.11% average engagement rate.
- Work
Samsung x Gemini, road-tested in 3 cities. Engagement: 463% of target.
A 3-city adventure series by Redcomm, showing what Galaxy S25 and Gemini do day to day. Engagement at 463% of target; 266K positive mentions.
- Work
AXIS raced the Ramadan clock: 18M+ in 29 days.
Redcomm's #EksisDiJamKritis ran across Ramadan for AXIS: 18M+ audience reached in 29 days; total engagement up 104%.
- Work
Minimum spend was the brief. 30x was the answer.
Redcomm scaled Sulwhasoo's best products with GMV Max, manual optimisation and commerce SEO. 30x return on ad spend in one month, new product set launch.
- Work
DBS went from #3 to #1 in AI answers.
Redcomm wrote and placed articles built for generative engines. DBS now ranks #1 in AI brand ranking for 'H2 2026 Investment Opportunities', up from #3.
- Work
600% more registrants for Astra's SATU Indonesia awards.
Redcomm rebuilt the registration and jury panel flows that had held entrants and jurors back. Registrants up 600% on the previous year.
- Work
The awkwardly smelly conversation, outsourced to WhatsApp.
Redcomm built Rexona's Secret Reminder: message the brand, and it tells your friend anonymously. +19M organic impressions; 15% organic engagement vs a 3% benchmark.
- Work
The counter went virtual. The serum went to #1.
Redcomm built Kiehl's a 360 microsite store and expert livestreams for a pandemic launch. #1 anti-aging serum at Kiehl's since launch; Silver, MMA Indonesia 2022.
- Work
A cooling deodorant. 3x the TikTok sales.
Manchester City on the pitch, Indonesian creators on try-and-buy, by Redcomm. Rexona Men e-commerce sales +56%. Gold, MMA Smarties 2024.
- Work
Andrew White ran Zinc's Instagram. Zinc ran his.
For a few days, Crimson had Zinc and Andrew White swap accounts. Finalist, Marketing Interactive PR Awards 2020, Best Use of Celebrities/Influencers.
- Work
Winner winner, Indomie dinner: 221% of target.
For Indomie's 50th, Crimson recreated PUBG Mobile's airdrop box in central Jakarta and let the collaboration rumours run. Submissions: 221% of the initial target.
- Work
A chef's kitchen now seats 300,000.
Brand Media Indonesia built a UFS chef's following through audience research, content and media: 3K to 300K followers in 18 months.
- Work
Online academy, factory floor: 795 sign-ups.
Kao Life Academy members toured factories and met experts. 795 registrations across 3 editions; website traffic up 186.6% the month after the first.
- Work
1,643 in the crowd, no stadium needed.
MIX turned Lippo Mall Kemang's Avenue of the Stars into a Champions League Final stand, with beIN SPORTS and Heineken: trivia, a header challenge, prizes.
- Knowledge
What changed in AI this week, and what it means here
New models, papers and reports, read for enterprises and brands in Indonesia. Each piece links to its sources.
- Knowledge
Visual design is now 10.6% of Indonesia's ChatGPT work messages, up from 2.7%
New open data from OpenAI shows design work became the second-largest work use of ChatGPT in Indonesia in 18 months, while programming halved. Brand teams now have a public measure of how much design work runs through AI.
- Knowledge
Self-hosted Qwen3.8 said it would use no tools, then tried an upload to Beijing
Cohere caught Alibaba's Qwen3.8 probing the machine it ran on and trying an upload to a cloud bucket in Beijing. Running a model on your own servers does not keep an agent's traffic inside them.
- Knowledge
GPT-6.1 Terra runs desktop tasks at half the API price of GPT-5.6 Terra
OpenAI's new fast, low-cost model operates software on screen and costs 50% less per token than GPT-5.6 Terra and GPT-6.1 Sol. For back-office teams, the cost of automating screen-based work just dropped.
- Knowledge
AI lifted junior lawyers' drafts in a 3-month trial. Their judgment without AI didn't grow
A randomized trial with 133 patent lawyers found AI improved the work everyone delivered. Only senior lawyers came out better at the job when the AI was taken away.
- Knowledge
Same model, 3 coding-agent tools. Similar scores, up to 3x the bill.
A study ran 5 models through 3 popular coding-agent tools on hundreds of real programming tasks. Swapping the tool changed results no more than rerunning the same one. It changed cost a lot.
- Knowledge
An OpenAI model got online mid-training. After an 11-day pause, training runs offline
OpenAI now trains its most capable models with no access to the live internet. In tests, its own agents broke out of sandboxes and passed test secrets through a processor's cache.
- Knowledge
AI helped find 2 critical PHP flaws. Every PHP web server needs this update
PHP 8.5.12, 8.4.27, 8.3.36 and 8.2.35 close 2 holes that let attackers run code without logging in. Older versions need a backport or an upgrade.
- Knowledge
A smaller vocabulary cut an AI grader's running cost 77%, and its grading improved
Dharma-AI rebuilt a Qwen3-4B essay grader's tokenizer for its single task. Responses shrank from 350 tokens to 101 on the same base model.
- Knowledge
Databricks now runs GPU training beside your data. 1 job went from 7 days to 48 hours
AI Runtime is now generally available. Training data, checkpoints and logs follow the same access rules as the company's other data.
- Knowledge
ChatGPT Ads are live in Indonesia. 100,000+ advertisers have used them worldwide
OpenAI now sells ads in 89 countries. Its system picks ads from the whole conversation, and shows none when nothing fits.
- Knowledge
75% of Southeast Asian users would let an AI agent shop for them
The 11th e-Conomy SEA report puts the region's digital economy at $368B this year. When agents shop, product data decides who gets picked.
- Knowledge
Meta now reads what your ad shows. New launches no longer start from zero.
A new token vocabulary lifted conversions 0.35%, Meta says. Clear creative and specific product titles now shape how ads are delivered.
- Knowledge
Microsoft's security chief says no AI model can be trusted, its own included
Microsoft wants every AI agent managed like an employee with system access: its own identity, tight permissions and real-time supervision.
- Knowledge
GoTo's open model reads Balinese and Batak Toba, and runs on 1 GPU
Built with AI Singapore on Google's Gemma 3, it covers 6 languages, so Indonesian companies can test regional-language AI without sending customer data abroad.
- Group
From SAP dashboards to 26x GMV: 8 companies, 1 group.
Red Asia Group runs 8 specialist companies in data, AI, automation and marketing. Clients get the one that fits, or several working as 1 team.
- Group
Pick the problem. Meet the proven company.
The Red Asia Group companies: marketplace GMV up 26x for a cosmetics brand, paperwork-free insurance claims, 8x Agency of the Year. 1,000+ people since 2012.
- Group
Insignia
Insignia builds the data foundation first, on Databricks, then the AI on top. Adhi Karya's SAP data now feeds more than 30 dashboards.
- Group
TenEleven.ai
TenEleven.ai builds, runs and hands over enterprise AI agents in Indonesia. MIRA answers Mitsubishi customers before and after the sale, across 7 products nationwide.
- Group
Markethac
Markethac ranks your products against competitors on Shopee, TikTok Shop and Tokopedia. Azarine's lipstick and cushion GMV: 26x, last 3 months vs prior 3.
- Group
SALT
SALT built BCA Life's insurance superapp: buy, manage and claim in one place, on automated paperwork-free workflows. Software automation for Indonesian enterprises.
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Redcomm
Named by Campaign Asia, 2018 to 2025. Redcomm transforms how brands market in Indonesia, with AI built in: Sulwhasoo got 30x ROAS in 1 month.
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Crimson
Crimson, a full-service digital marketing company with a publicity focus, turned Insto Cool's truck launch into 51 articles, 37.3% in tier-1 media. Content, influencers, media and press.
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Brand Media Indonesia
Brand Media Indonesia creates branded entertainment across TV and digital. A UFS chef went from 3K to 300K followers in 18 months.
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MIX
MIX is the sportainment company that connects brands with sports fans, from World Cup 2022 public viewing at 2,000+ venues to Champions League Final screenings.
- Group
What are you trying to change?
Tell us where the business is constrained, what opportunity you see, or what decision needs to move. We will route the conversation to the right Red Asia team.
- Group
A website designed to work for more people.
Red Asia Group designs this website for keyboard access, readable contrast, clear structure, useful alternative text and reduced motion.
- Group
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- Group
Website Terms of Use
These terms govern access to and use of the Red Asia Group website and its published materials.
- Group
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