You can now correct what ChatGPT tells customers about your business

The short version

• OpenAI launched a test version of "Businesses in ChatGPT" on 10 November. A company can now claim and verify its own profile inside the assistant.
• A verified business can update its details, add product lists with prices and stock, and see how often ChatGPT mentions it.
• Chat assistants that answer for a business are open only to some US online sellers for now. Claiming a profile is open wherever ChatGPT works.

What OpenAI launched

OpenAI says 1.2 billion people use ChatGPT every week. Until now, a company had no official say in what the assistant told people about it. ChatGPT pieced its answers together from the web.

The new Business Hub changes that. A company claims its organization and passes verification. After that, it can edit its own details. It can also upload product feeds, which are lists of what it sells with prices and availability. OpenAI says the goal is to give people the most accurate, current details when they ask about products.

Any eligible business located where ChatGPT is available can apply. That includes Indonesia. Shopify stores can connect from Business Hub or from their Shopify admin, which speeds up verification. Their eligible products already show up in ChatGPT through Shopify's catalog. Existing enterprise customers and advertisers can go through their OpenAI representative instead.

What the dashboard tells you

Business Hub shows how many times ChatGPT mentions your business. It also counts the clicks people make through to your website. A third view lists "discovery topics". These are the common themes in conversations where ChatGPT cites your site.

OpenAI does not hand over anyone's conversations, including chats with a business's own assistant. The figures are pooled across many people. They only appear once there are enough conversations to protect privacy. A small brand may see little at first.

For a marketing team, this is the first official view of how ChatGPT presents a brand. It also shows which questions bring people to you. That is useful for search planning, because people now ask an assistant before they open a search engine or a marketplace.

The chat assistant comes next

Once a profile is verified, a business can build and test what OpenAI calls a Business Agent. It is a chat assistant that answers questions using the company's own information. Say a shopper sees your brand named in an answer. They can open your profile and start a chat to compare two of your products.

OpenAI says that chat is clearly labeled. It sits apart from the shopper's main conversation and from ChatGPT's own answers. Businesses can also pay to promote their assistant and make it the landing spot for ChatGPT ads. Sponsored spots carry a label too.

For now, Business Agents are limited to eligible online shops and online service businesses in the United States. OpenAI says it plans to add more markets and business types over time. It has not given dates.

What it means for brands in Indonesia

The profile and the dashboard are the parts you can use today. They matter most for brands whose customers research before they buy, such as electronics or travel. If ChatGPT has your prices or opening details wrong, a claimed profile is now the direct fix.

The assistant feature is a preview of where AI shopping is heading. Later, a brand may be able to answer a shopper inside ChatGPT, in its own words, while they compare products. Someone will need to write what that assistant says, and someone senior should approve it.

What to do now:

• Claim and verify your business in Business Hub, so ChatGPT works from details you supplied.
• Upload a product feed with current prices and stock. Name an owner who keeps it up to date.
• Review the dashboard each month. Compare its figures with your search and marketplace data.
• If you sell through Shopify, connect the store to speed up verification.
• Decide now who would write and approve your brand's assistant answers.