Azarine's lipstick and cushion GMV, up 26x.
Markethac ranked Azarine's hero products against competitors, channel by channel, and the team set focused targets. TikTok Shop x Tokopedia, last 3 months vs prior 3.
- 26xLipstick and cushion GMV, TikTok Shop x Tokopedia, last 3 months vs the 3 before
The situation
Azarine sells a broad skincare and cosmetics range. To push lipstick and cushion, the team needed to know its true hero products, how each compared with competitors, and where each sold strongest.
What we did
Markethac ranked best-sellers for Azarine and its competitors across marketplaces, showed each hero product's contribution on TikTok Shop, Tokopedia and Shopee, and supplied market size and share data to set targets.
The result
With a clear view of where its hero products stood, Azarine set more focused targets for each channel.
Markethac's data makes it easy for us to understand where our hero products stand, see their strength in each channel, and set targets with more direction.