Gatsby's sales more than doubled. Pucelle's more than tripled.
Markethac flagged rising formats, price points and competitor promotions early for Mandom. GMV: Gatsby 2.3x, Pucelle 3.4x on TikTok Shop x Tokopedia, last 3 months vs prior 3.
- 3.4xPucelle GMV, TikTok Shop x Tokopedia, last 3 months vs the 3 before
- 2.3xGatsby GMV, TikTok Shop x Tokopedia, last 3 months vs the 3 before
The situation
PT Mandom Indonesia manages several fast-moving personal care brands, including Gatsby and Pucelle. On social commerce, trends shift quickly, and a brand that reacts late misses the demand.
What we did
Markethac tracked rising products, formats and price points across TikTok Shop, Tokopedia and Shopee, analysed product attributes, and watched competitor promotions such as flash sales, banners and vouchers, so Mandom could time its campaigns.
The result
Mandom now spots trend shifts earlier. Pucelle's GMV grew 3.4x and Gatsby's 2.3x on TikTok Shop x Tokopedia, comparing the last 3 months with the 3 before.
Since using Markethac, our analytical capability has multiplied. We are quicker to detect changing trends, and our decisions are more accurate.