Loyalty that segments itself.
For Bank Mandiri, SALT built the Livin Poin app and the automated segmentation behind it, on SALT's own Rewards Hub engine.
The situation
Bank Mandiri's users wanted rewards that feel personal, arrive at the right moment and take no effort to claim.
What we did
SALT built the Livin Poin mobile app and connected CRM, data pipelines and operations systems so customers are segmented in real time. Rewards Hub, SALT's own loyalty engine, runs the programme at its core.
The result
Segmentation is now automatic, and rewards are orchestrated for each customer as things change. Bank Mandiri runs it all from 1 central system its own team maintains.