MIX is the sportainment company that connects brands with sports fans, from World Cup 2022 public viewing at 2,000+ venues to Champions League Final screenings.
MIX, a Red Asia Group company, is a sportainment company in Indonesia that connects brands with sports fans. It registers commercial venues for public viewing on behalf of sports rights holders. Brands join its live screenings and fan gatherings; a Champions League Final screening at Lippo Mall Kemang drew 1,643 people.
Public viewing licensing partner to sports rights holders since 2014.
Sports entertainment / Marketing Transformation
MIX turned Lippo Mall Kemang's Avenue of the Stars into a Champions League Final stand, with beIN SPORTS and Heineken: trivia, a header challenge, prizes.
Sportainment turns live sport into entertainment that brands can be part of. MIX, a Red Asia Group company, does it with live screenings (nobar), fan gatherings and community activations, such as a Tottenham Hotspur fan gathering for SHARP in August 2025.
MIX registers commercial venues for public viewing on behalf of the sports content rights holders. It has done this since 2014, for tournaments including FIFA World Cup 2022 and 2026 and the English Premier League.
Through MIX's live screenings and fan gatherings, which carry on-site games, trivia and prizes. A Champions League Final screening at Lippo Mall Kemang, with beIN SPORTS and Heineken, drew 1,643 people. MIX's public viewing network covers 2,000+ venues.