1,643 in the crowd, no stadium needed.
MIX turned Lippo Mall Kemang's Avenue of the Stars into a Champions League Final stand, with beIN SPORTS and Heineken: trivia, a header challenge, prizes.
- 1,643people in the audience at the live screening
What we did
MIX turned Avenue of the Stars at Lippo Mall Kemang into a live screening of the Champions League Final, with beIN SPORTS and Heineken. Fans played trivia, took on a header challenge and won prizes, including an official UCL ball.
The result
1,643 people came to watch the final together, in a mall rather than a stadium.