1 truck launch. 51 articles.

Crimson, a full-service digital marketing company with a publicity focus, turned Insto Cool's truck launch into 51 articles, 37.3% in tier-1 media. Content, influencers, media and press.

Four speakers on white chairs at the Merz Ultherapy media press conference run by Crimson, December 2022

Crimson, a Red Asia Group company in Jakarta, does full-service digital marketing with a publicity focus. It gets brands talked about through digital content, influencers, media and press relations. For a shampoo brand, it staged a candid photo that spread before any official announcement; the stunt earned 20+ news articles. It also runs press conferences and crisis handling.

Marketing Interactive PR Awards 2020: finalist, Best Use of Celebrities/Influencers.

  1. FMCG / Marketing Transformation

    Winner winner, Indomie dinner: 221% of target.

    For Indomie's 50th, Crimson recreated PUBG Mobile's airdrop box in central Jakarta and let the collaboration rumours run. Submissions: 221% of the initial target.

    221%of the initial submissions target

Get your brand talked about, on purpose.

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