8x Agency of the Year, consecutively.

Named by Campaign Asia, 2018 to 2025. Redcomm transforms how brands market in Indonesia, with AI built in: Sulwhasoo got 30x ROAS in 1 month.

Redcomm, a Red Asia Group company, transforms how brands market in Indonesia, combining creative, commerce, generative engine optimisation (GEO) and its own AI tools, such as Red AInstein. Campaign Asia named it Agency of the Year 8 years running, 2018 to 2025. Its GEO work took a bank from #3 to #1 in AI brand ranking on an investment topic.

A riverside ice-cream kiosk carrying the red Wall's heart logo
+18.9%YouTube ad recall at launch, held for 3 months (Brand Lift Study)

Ice cream / Marketing Transformation

The comments asked 'where to buy?' Recall rose 18.9%.

Redcomm coded every Wall's x Pokémon comment on YouTube, Instagram and TikTok; availability and price led. YouTube ad recall +18.9% at launch, held 3 months (Brand Lift Study).

  1. Paint & retail / Marketing Transformation

    Jotun's showroom went on tour: 2.2M+ views, 20 cities.

    100 creators in 20 cities each made content for their own audience, putting Jotun Studio on the map as a colour-discovery store. Redcomm; 5.11% average engagement rate.

    2.2M+views from 100 creators in 20 cities

  2. Consumer electronics / Marketing Transformation

    Samsung x Gemini, road-tested in 3 cities. Engagement: 463% of target.

    A 3-city adventure series by Redcomm, showing what Galaxy S25 and Gemini do day to day. Engagement at 463% of target; 266K positive mentions.

    463%of the engagement target; average content engagement 5.5K

The units

Rexona Men Sport deodorant spray, stick and roll-on on white
  1. SalmonFull-service, campaign to app: #AdaDiShorts gave myXL 2x the app traffic.
  2. CoralGEO to media that converts: DBS, from #3 to #1 in AI answers.
  3. MaroonFull-funnel, research to media buying. XL Axiata: 73.6M YouTube views.
  4. Merlot360°, AI tools included. Samsung x Gemini engagement: 463% of target.
  5. GarnetSelling points into story points: Dermatix content, 111x its usual views.
  6. ScarletFull-service, with KPIs committed upfront: 1 launch hit 131% of promised views.
  7. RubyFull-service for Gen Z: Cornetto purchase intent +5.8% in 3 months.
  8. Blssedpart of RubySocial commerce and live shopping: L'Oréal Glyco Peel hit category #1.

Questions

What is GEO, or generative engine optimisation?

GEO is the work of getting a brand named and cited in the answers AI search engines give. Redcomm does it with articles structured for generative engines, placed on news sites. Its own tool, Persuaid, is built to enforce brand mentions in AI search.

Does GEO actually change how AI answers rank a brand?

For DBS it did. After Redcomm placed GEO-structured articles on 3 Indonesian news sites in 2026, DBS moved from #3 to #1 in AI brand ranking for 'H2 2026 Investment Opportunities'.

Which agency is Campaign Asia's Agency of the Year in Indonesia?

Redcomm has been named Agency of the Year by Campaign Asia 8 consecutive years, 2018 to 2025, across the Indonesia Independent, Digital and Digital Innovation categories.

Make your brand the one AI picks in answers.

Where this fits

In the group