Branded entertainment that grew a following 100x.

Brand Media Indonesia creates branded entertainment across TV and digital. A UFS chef went from 3K to 300K followers in 18 months.

A crowd of AC Milan supporters in club shirts cheering and filming at a BMI community event

Brand Media Indonesia (BMI), a Red Asia Group company, creates branded entertainment that crosses TV and digital, plus community events and creator programmes. For a food-service brand it grew a chef's following from 3K to 300K in 18 months. For a consumer-goods company, factory-tour meet-ups drew 795 registrations across 3 editions.

Four Unilever Food Solutions chefs in white jackets laughing in a kitchen, Chef Gun Gun seated at the front
300Kfollowers, up from 3K in 18 months

Food service / Marketing Transformation

A chef's kitchen now seats 300,000.

Brand Media Indonesia built a UFS chef's following through audience research, content and media: 3K to 300K followers in 18 months.

  1. Personal care / Marketing Transformation

    Online academy, factory floor: 795 sign-ups.

    Kao Life Academy members toured factories and met experts. 795 registrations across 3 editions; website traffic up 186.6% the month after the first.

    795registrations across 3 editions

Make content your audience tunes in for.

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