AXIS raced the Ramadan clock: 18M+ in 29 days.
Redcomm's #EksisDiJamKritis ran across Ramadan for AXIS: 18M+ audience reached in 29 days; total engagement up 104%.
- 18M+audience reached in 29 days, across Ramadan
- +104%total engagement
- +11Knew followers
The situation
AXIS wanted to be cool again among young Indonesians during Ramadan.
What we did
Redcomm ran #EksisDiJamKritis for AXIS across Ramadan.
The result
The campaign reached an audience of 18M+ in 29 days. Total engagement more than doubled, up 104%, and AXIS gained 11K new followers.