The comments asked 'where to buy?' Recall rose 18.9%.
Redcomm coded every Wall's x Pokémon comment on YouTube, Instagram and TikTok; availability and price led. YouTube ad recall +18.9% at launch, held 3 months (Brand Lift Study).
- +18.9%YouTube ad recall at launch, held for 3 months (Brand Lift Study)
- 2.43xTikTok GMV Max ROI, against a 2.0x benchmark
- +4.8%purchase intent, TikTok Brand Lift Study, May
The situation
Wall's brought 4 ice cream formats new to Indonesia, paired with Pokémon, into a crowded market for character collaborations. The licence limited how the IP could be used, and every asset passed several approval layers.
What we did
Redcomm built the idea 'Go & Taste It All', which made trying every format a game of collecting. A phased plan ran from launch to conversion, with a booth at Comifuro 2026, an AR filter, and creators in 4 content roles.
The result
Coding every comment showed people asked most about availability, price and where to buy. YouTube ad recall rose 18.9% at launch and held for 3 months, and every platform beat its cost benchmark.