Jotun's showroom went on tour: 2.2M+ views, 20 cities.
100 creators in 20 cities each made content for their own audience, putting Jotun Studio on the map as a colour-discovery store. Redcomm; 5.11% average engagement rate.
- 2.2M+views from 100 creators in 20 cities
- 5.11%average engagement rate across the campaign
- 67.7K+total engagements
The situation
Jotun wanted more people to know Jotun Studio, its flagship store, as a place to discover colour. The task was to make an offline store something people want to find, across cities and local contexts.
What we did
Redcomm managed 100 creators in 20 cities, each making content suited to their own persona and local audience.
The result
The content drew 2.2M+ views and 67.7K+ engagements. Macro creators gave the best reach for the money, at an average of Rp291 per view.