Samsung x Gemini, road-tested in 3 cities. Engagement: 463% of target.
A 3-city adventure series by Redcomm, showing what Galaxy S25 and Gemini do day to day. Engagement at 463% of target; 266K positive mentions.
- 463%of the engagement target; average content engagement 5.5K
- 266Kpositive mentions; 72% of all conversation was positive
The situation
Samsung needed to turn abstract ideas about AI into practical, everyday use for Galaxy S25 and Gemini.
What we did
Redcomm created a 3-city adventure series with 10 public figures, including Dian Sastro, Darius and Jerome Polin, using Galaxy S25 and Gemini on the road. The episodes streamed on Vidio.com.
The result
Average content engagement reached 5.5K, 463% of target. The series drew 266K positive mentions, and 72% of all conversation about it was positive.