Winner winner, Indomie dinner: 221% of target.
For Indomie's 50th, Crimson recreated PUBG Mobile's airdrop box in central Jakarta and let the collaboration rumours run. Submissions: 221% of the initial target.
- 221%of the initial submissions target
- 10.7M+impressions through creator outreach
- 640K+digital reach
The situation
Indomie wanted a moment people would talk about for its 50th anniversary, drawn from PUBG Mobile's in-game culture.
What we did
Crimson recreated PUBG's airdrop box in the real world, as an Indomie Airdrop in central Jakarta, and let speculation about a collaboration build.
The result
Submissions reached 221% of the initial target. Creator outreach delivered 10.7M+ impressions, alongside 640K+ digital reach and 650K+ digital impressions.