Andrew White ran Zinc's Instagram. Zinc ran his.
For a few days, Crimson had Zinc and Andrew White swap accounts. Finalist, Marketing Interactive PR Awards 2020, Best Use of Celebrities/Influencers.
The situation
Zinc needed to stand out in a crowded shampoo category by talking with people, not at them.
What we did
Crimson had Zinc and Andrew White swap Instagram accounts for a few days. Andrew posted on Zinc's account while Zinc's admin ran his.
The result
The swap kept people engaged and talking, and was a finalist at the Marketing Interactive PR Awards 2020 for Best Use of Celebrities/Influencers.