Online academy, factory floor: 795 sign-ups.
Kao Life Academy members toured factories and met experts. 795 registrations across 3 editions; website traffic up 186.6% the month after the first.
- 795registrations across 3 editions
- +186.6%website traffic in the month after the first edition
- 135members in the KLA Meet Up WhatsApp community
The situation
Kao wanted Kao Life Academy members to engage more deeply with Kirei Lifestyle, linking their online learning to experiences they could see, feel and share.
What we did
Brand Media Indonesia created the KLA Meet Up series: factory tours, product demonstrations and conversations with experts. The series also opened the door to modern trade collaboration.
The result
795 members registered across 3 editions, and 135 joined the KLA Meet Up WhatsApp community. Website traffic grew 186.6% in the month after the first edition.