A chef's kitchen now seats 300,000.
Brand Media Indonesia built a UFS chef's following through audience research, content and media: 3K to 300K followers in 18 months.
- 300Kfollowers, up from 3K in 18 months
- 100xfollower growth in 18 months
The situation
UFS wanted to build Chef Gun Gun's digital presence as a trusted culinary voice, bringing his expertise and UFS products closer to the right audience.
What we did
Brand Media Indonesia researched the audience, planned the content strategy and produced content tailored to it, then amplified it through digital media.
The result
Chef Gun Gun's following grew from 3K to 300K in 18 months. He was named Chefmanship Champion at the UFS Taste Tomorrow Awards 2024.