The counter went virtual. The serum went to #1.
Redcomm built Kiehl's a 360 microsite store and expert livestreams for a pandemic launch. #1 anti-aging serum at Kiehl's since launch; Silver, MMA Indonesia 2022.
- #1anti-aging serum at Kiehl's since launch
- 6%of total product contribution, sold in 1 week
- 11%contribution to business share
The situation
Kiehl's needed to launch a new retinol product during the pandemic.
What we did
Redcomm built a 360 microsite that worked as a virtual Kiehl's store, and ran livestreams with an expert to explain the product.
The result
Kiehl's was the most-mentioned brand in luxury skincare during the launch. The serum became Kiehl's #1 anti-aging serum and won Silver at MMA Indonesia 2022.