A cooling deodorant. 3x the TikTok sales.
Manchester City on the pitch, Indonesian creators on try-and-buy, by Redcomm. Rexona Men e-commerce sales +56%. Gold, MMA Smarties 2024.
- 3xTikTok sales growth for Rexona Men Ice Cool
- +56%Rexona Men e-commerce sales growth
- 40 bpsmarket share gained
The situation
Rexona was launching Rexona Men Ice Cool, a new cooling formula, for Indonesian men.
What we did
Redcomm built a football-led campaign with Manchester City, then brought in local creators to drive try-and-buy across digital and e-commerce platforms.
The result
TikTok sales grew 3x and Rexona Men's e-commerce sales rose 56%. The brand gained 40 bps of market share, and the campaign won Gold at the MMA Smarties 2024 for Integrated E-commerce Innovation & Live Streaming.