Minimum spend was the brief. 30x was the answer.
Redcomm scaled Sulwhasoo's best products with GMV Max, manual optimisation and commerce SEO. 30x return on ad spend in one month, new product set launch.
- 30xreturn on ad spend in 1 month, new product set launch
The situation
Sulwhasoo was launching a new product set and wanted the most GMV from the least ad spend.
What we did
Redcomm ran always-on ads, set budgets by shopping moment and monitored them daily. It scaled the best products with GMV Max and manual optimisation, and added commerce SEO.
The result
In the first month of the new product set, every rupiah of ad spend came back 30 times over, on a brief built around minimum spend.